An understated revolution
The tides of luxury are turning. Gone are the days when ostentatious branding and fleeting trends defined high-end style. Today, a new wave of discerning consumers seeks a quieter, more enduring kind of opulence. This is the realm of quiet luxury, a movement defined by subtle details, impeccable craftsmanship, and a timeless aesthetic that transcends the ephemeral nature of fashion. BLACK SERIES by LINDA FARROW is at the forefront of this understated revolution, redefining what it means to be truly stylish in the world of eyewear.
Values are the ultimate sign of value
"Trendy is the last stage before tacky," the late Karl Lagerfeld famously quipped. This sentiment resonates deeply with Simon Jablon, Creative Director of BLACK SERIES by LINDA FARROW. Jablon envisions a return to authenticity, where luxury is not about fleeting status symbols but about investing in pieces that speak to personal values and, therefore, completely stand the test of time. A discerning minimalist himself, Jablon has imbued this ethos into every aspect of BLACK SERIES, from initial concept, to frame design, to production and even marketing, which will feature the frames not on models but on gentlemen of distinction and accomplishment.
A premium philosophy that never shouts
BLACK SERIES frames are a testament to this philosophy. Crafted from premium materials like pure Japanese titanium and recycled black acetate, they eschew flashy logos and loud embellishments. Instead, they whisper elegance through clean lines, refined silhouettes, and meticulous attention to detail.
It’s a quiet confidence that speaks volumes. The subtle glint of black gold, the smooth glide of a titanium hinge, the comfortable weight of a frame on your face – these are the elements that elevate BLACK SERIES eyewear beyond mere accessories. They become extensions of personal style, reflecting a discerning taste and an appreciation for understated sophistication.
A shift in culture
This quiet revolution is more than just a trend; it’s a cultural shift. It’s about rejecting the disposable culture of fast fashion and embracing a more mindful approach to consumption. It’s about investing in pieces that hold lasting value, that tell a story of craftsmanship and quality.
Jablon is unapologetic about the time it takes to create these masterpieces. "Quality takes time," he states simply during an early morning break between meetings, in his light-filled Central London creative studio. BLACK SERIES by LINDA FARROW is more than just eyewear; it’s an invitation welcoming discerning individuals into a community that celebrates authenticity, individuality —and a movement that’s all about a timeless sense of style.
True luxury was never about “being seen”
The rise of quiet luxury is a reflection of a cultural shift. This shift is a move towards a more thoughtful, intentional way of living. It’s about investing in pieces that speak to your personal style, that stand the test of time, that never greenwash, and that tell a story of craftsmanship and quality. BLACK SERIES by LINDA FARROW is a reminder that true luxury is not about being seen; it’s about seeing clearly.
