Simon Jablon of LINDA FARROW - UK

Simon Jablon, Founder & Creative Director


Established in 1970, the LINDA FARROW brand of luxury eyewear rose quickly to acclaim. Originally a fashion designer herself, Linda was one of the first to treat sunglasses as fashion, her finger always on the pulse of the times. A tireless experimenter, Farrow pioneered many of the shapes and styles that remain au courant today. Her pioneering use of shape helped move eyewear into high-fashion territory, with avant-garde styles favoured by stars like Yoko Ono and working with brands such as Dior, Yves Saint Laurent, Balenciaga and Sonia Rykiel.

After a twenty year hiatus, the brand was revived in 2003 by Farrow’s son Simon following the discovery of a vast archive of vintage sunglasses in the family’s London warehouse. The brand relaunched under a new title ‘Linda Farrow Vintage’.

Today, operating under the original LINDA FARROW name, the brand is renowned for collaborating with some of the world’s most acclaimed designers – Area, Y/Project, The Attico, Dries van Noten, Phillip Lim amongst many others, constantly bringing a new perspective to the brand. Combined with the unprecedented archive of vintage sunglasses and uncompromisingly luxurious Fine Jewellery collection, the brand has established itself as one of the most exciting in fashion.

1970, The brand is born

2004, First collaboration with Elley Kishimoto

2006, Collaboration with Jeremy Scott begins

2008, Dries van Noten collaboration launches

2009, First Hong Kong boutique opens

2013, 18k jewellery collection launches

2014, Collaboration with 3.1 Phillip Lim as worn by Rihanna in Lui magazine

2016, Chanel Iman in Linda Farrow on cover of Bazaar

2003, The brand is relaunched

2005, Harvey Nichols start stocking the brand

2006, First Vogue cover

2008, Collaboration with Raf Simmons launches

2010, Collaboration with Alexander Wang on the cover of Vogue

2013, London flagship opens

2015, Irina Shayk is the star of the SS'15 campaign